JOHANNA CREE BROWN X MITHRIDATE AW23
MITH-RI-DATE
In ancient times, King Mithridates VI created a universal antidote for all toxins. This mystical elixir to cure all poisons became known as mithridate and serves as a metaphor for Demon Zhang's creative vision. Mithridate is a gender neutral ready-to-wear label creating timeless works that transcend traditional seasons.
Creative Director Demon Zhang, advocates genderless dressing to evoke individualism, inspiring to dress from the heart. Zhang's design ideology is that more is more, embracing creativity and personality in every season.
“AW 23 delves into the unresolved disappearance of Amelia Earhart “
We were invited backstage to watch Johanna and the team work their magic! We spoke to Johanna to find out what the inspiration was for the hair looks this season. Johanna says “After studying the pictures of Amelia with her dusty choppy almost functional hair cut I worked on creating functional, sharp flat fronts to the head, keeping the sideburns heavy to toughen up the look, so not too pretty.
Then working with the texture: I created a dusty and rough section underneath the goggle straps at the back of the head, still keeping the head shape but giving it a more chaotic and roughed up finish.
The key elements of these looks were:
- A dusty texture with either a centre or side part
- Heavy sideburns in order to toughen up what would otherwise be a very pretty hairstyle
- Flat frontal section including the fringes set in front and behind the ear.
Short styles: Sideburns and choppy matt layers Braids: Cornrow’s were neat
Mithridate Jewellery- is a key part of the mithridate collections, this year I worked the jewellery into 2 models hair for the look book, campaign, and finally the AW23 show.
Key products used - L’OREAL TECH NI ART
Prep - PLI to blow dry and add grip, Fix gelle underneath the sideburns and Morning after dust to layer the texture. We finished the looks using; Savage Panache and Poker paste for the boys layers.
EVERY COLLECTION IS BUILT ON THREE KEY PILLARS:
INNOVATIVE PATTERN MAKING
CONCIOUS FABRICS
EXQUISITE CRAFT
Discover more about Mithridate here
Follow Johanna here @trevorsorbie @lorealpro @lorealproeducationuki @gary_represents
Backstage photo credits: Rebecca Maynes Runway images: Mithridate