Burberry Celebrates its Heritage with the Launch of New Book ‘Burberry’
Burberry is a brand that has been synonymous with British culture and style since its founding in 1856. The company’s iconic trench coats and plaid scarves have become some of the most recognizable symbols of Britishness around the world.
The luxury publisher Assouline has created a new book celebrating Burberry’s 165-year history and its place as a pillar of British heritage. The richly illustrated volume is filled with material from the Burberry archive and beyond, including photos, mementos and fashion design sketches that trace the brand’s evolution over time.
Five chapters, featuring 200 illustrations, depict Burberry’s evolution from a family-run company, founded in 1856, to a renowned global luxury brand in 2022. Each explores a range of notable events and the emblems for which Burberry is renowned. Think inspiring explorers, signature trench coats and a distinct British identity.
It's no secret that Burberry is one of the most iconic fashion brands in the world. They're known for their signature plaid pattern, as well as their impeccable craftsmanship and quality. But what you might not know is that they have a long history of innovation—and it's all documented in the new book ‘Burberry’ by Alexander Fury, with a foreword by Carly Eck, Burberry’s Brand Curator.
In this book, you'll learn about everything from the history of the brand and its founder Thomas Burberry to their rise to prominence in the early 20th century through World War I, World War II, and beyond. You'll also get an inside look at how they've kept up with changing times and trends over more than 100 years in business—and what it takes to stay relevant today!
‘Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends.’ – Carly Eck, Brand Curator, Archive, Burberry
This is one book you don't want to miss out on if you're a fan of this iconic brand or just like learning about what makes other companies tick—because either way, ‘Burberry’ will give you all sorts of insights into how they've stayed at the top for so long!
The book is available for pre-order at assouline.com, and will launch in-stores at Burberry, Assouline, and online from March 28th.