ANTHONY TURNER, CRAFTING DRAMATIC HAIR LOOKS INSPIRED BY VICTORIAN HEROINES for erdem aw23 using olaplex
Take a sneak peek at the Erdem AW23 show with Olaplex. See how session hairstylist Anthony Turner works his magic on the test day and backstage!
Anthony Turner’s centre-partings and low ponytails were integral to the ERDEM show, which emulated the Victorian age as the period of inspiration. One look imitated a maid’s up-do, that had become windswept and elegantly dishevelled. Crafted messy low pony’s with curls cascading down the back at different lengths which created the illusion of hair falling out of the clasp. This was framed with fluffy natural curls haloing the face, and hair that split across the tops of the ears.
Anthony finished the look by spraying Olaplexs NEW No.4D Clean Detox Volume Dry Shampoo (£28) all over the hair, from the crown to the pony “We wanted to create the appearance of something that was once intentional, that has now become beautifully weathered. Using this product helped achieve more matte and textured hair,” explains Anthony One look imitated a maid’s up-do, that had become windswept and elegantly dishevelled.
Anthony’s second creation was a wet look pony that added lustre and electricity to the ERDEM show and modernised its 19th century roots. Anthony created the models' glossy unkept pony using Olaplexs No.9 Bond Perfector Nourishing Hair Serum (£28) all the way through dry hair before adding a mist of water, to create the appearance of ‘wetness’ whilst maintaining texture and hold.
“No.9 can be used as a styling product when used on dry hair,” says Anthony, “and it works on all hair types, including afro and curly.” To achieve a wet look that is more wearable, Anthony recommends Olaplex No.7 Bonding Oil (£28) or No.8 Bond Intense Moisture Mask (£28).
For the showstopper at the finale of the ERDEM show, crystals were shattered over the top of the head imitating raindrops. This illuminated the glossy finish of Olaplex’s No.9 Bond Perfector Nourishing Hair Serum which was reapplied to the model’s hair before walk-out.
On the partnership ERDEM comments: “It is so exciting to be partnering with Olaplex for the first time this season and collaborating with the brilliant Anthony Turner. Anthony created a dramatic hair look, inspired by Victorian heroines. The hair is windswept, rain soaked, beautifully dishevelled. Undone tendrils escape and slick to the face, some models even have a scattering of crystals imitating raindrops.”
The hair team creating magic, lead by Anthony Turner
GET THE LOOK WITH THE FOLLOWING. ALL AVAILABLE AT OLAPLEX.COM, SPACE NK & SEPHORA
No.4D Clean Detox Volume Dry Shampoo (£28) No.9 Bond Perfector Nourishing Hair Serum (£28) No.7 Bonding Oil (£28) No.8 Bond Intense Moisture Mask (£28)
Show credits:
Designer ERDEM
Styling @olaoluebiti
Hair @olaplex @anthonyturnerhair
Makeup @narsissist @citizenjanes @gary_represents
Skin @111skin
Nails @the.fingersofgod @cndworld
Bespoke stationery @smythson
Support @wearcommando @falke
Casting @noah__shelley
Production @oboglobal
Music @natsholt
With thanks to @sadlers_wells
#ERDEM #ERDEMAW23
#frontrowpro