PAULA’S IBIZA 2023
Loewe celebrates sun-drenched skies and artistic communities with the new campaign for its latest Paula’s Ibiza collection, photographed by Gray Sorrenti.
The iconic boutique turned club and gathering space, Paula’s, founded in Ibiza in 1972, quickly became a symbol of the island’s liberated nightlife culture. In 2016, Loewe’s Jonathan Anderson collaborated with Paula’s founder, Armin Heinemann, to revive the brand. Since then, the Loewe Paula’s Ibiza collections have carried on the tradition of colorful Bohemian free-spiritedness from a contemporary perspective, releasing every summer.
This season's collection is inspired by the sun-drenched skies and artistic communities that make Ibiza such an inspiring place to live and visit. The campaign stars models / talent Alewya, Bad Gyal, Devin Halbal, Emily Ratajkowski, Guitarricadelafuente, Karol G, and Mason Hyce Barnes alongside photographer Gray Sorrenti as they explore this vibrant island paradise together—from colorful markets to golden beaches.
Baskets are a Paula’s Ibiza signature. Made by artisans around the world using raffia, palm leaf and iraca palm and combined with LOEWE’s leather expertise.
Great escapes
Summer energy arrives with iconic baskets, whimsical pouches, bold accessories and the Paula’s Ibiza menswear collection.
The LOEWE Font Tote is crafted from handwoven raffia and comes in three sizes.
Paula’s pop-ups
This summer, we’ll be bringing the bold colour and creative energy of Paula’s Ibiza 2023 to a series of pop-ups and events around the world. Here’s what’s happening near you:
UK – Harrods
In London, an exclusive pre-launch pop-up space at Harrods will offer a selection of women’s basket, shoes and sunglasses from April 18–May 12, taking over the store’s iconic exhibition windows on Brompton Road with a colourful celebration of summer.
Loewe Creative Director | Jonathan Anderson
Photographer | Gray Sorrenti
Talent | Alewya, Bad Gyal, Devin Halbal, Emily Ratajkowski, Guitarricadelafuente, Karol G, and Mason Hyce Barnes Stylist | Benjamin Bruno
Discover the IBIZA ‘23 collection here and follow LOEWE here
