The Barbie Movie is coming to theaters in July 2023—and ghd is bringing joy to the everyday with their new Life In Plastic collection.
In collaboration with London Hairdresser of the Year Jordanna Cobella, this shoot pays homage to Barbiecore: the more-is-more trend that’s shaping fashion, beauty and design ahead of Greta Gerwig’s blockbuster biopic.
The collection includes a range of looks for every hair type and finish, from volume and up dos, to soft waves and bouncy curls. What’s your favourite look?
MALIBU BEACH BLOW With a 60s shape and stacks of volume, this curly blow-dry oozes retro glam. Just add hotpink headband for the perfect finishing touch.
EXTRA TEXTURE Dazzle the Ken in your life with full-bodied curls, diffused and defined for a supersize finish that’s all about celebrating texture.
FASHIONISTA TOP-KNOT Referencing the elegant updo of the original 1959 doll, this couture look gets a cartoonish twist through the addition-coloured faux leather accessories.
Barbiecore is the new trend to watch.
As spotted on the runways at Versace, Valentino and Moscino, Barbiecore has racked up more than 170 million views to date on TikTok, and fashion marketplace ShopStyle has reported searches for pink clothing up by 66% in some categories.
What is this trend? It's all about the pink! Pink hair, pink makeup and even pink clothes are taking over our hearts. Pink is the new black!
CLASSIC PIN-UP Vintage glamour inspires this ultra-elegant retro roll, topped off with a pink bow in a knowing wink to the cartoon couture trend.
COLOUR MAGIC FAUX BLOW When it comes to #Barbiecore there’s got to be pink, and this sweet-as-candy faux blow contrasts classic techniques with a modern take on pastels.
DREAM VOLUME Hold my calls – this VIP 90s businesswoman faux-blow is all about full-bodied glamour, achieved with the iconic ghd soft curl tong.
It’s safe to say that the 90s are back in a big way.
But while this trend has been around for a couple of years now, it’s only recently that it’s become the “it” look for millennials and Gen Z alike. And while you might think that this trend is just another fad, we think it’s here to stay – and could even be the next big thing in fashion (and beyond).
So what exactly is 90s nostalgia? Well, it’s fuelled by 90s nostalgia and Gen Z’s maximalist mash-up of all things kitsch: think lashings of faux fur, latex and leopard; oversized accessories; and all-pink everything.
PRINCESS PONY The classic pony gets a Y2K update with knotted detailing around the base and flawlessly flicked-out ends – perfect for a modern princess.
TOTALLY HIGH HAIR Go big or go home (or should that be Dream House?) with a supersized blow-dry, crowned with a perfectly pink bow.
Want to go back in time and recreate the iconic looks of the original Barbie? Or create something completely new? Jordanna has you covered.
And so the party begins.
The world is at your fingertips, ready to be explored, and with the ghd Spring/Summer 2023 Life In Plastic collection, you can be sure that you’ll have an unforgettable time.
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