KNWLS Unleashes Dangerous Femininity in ‘Sensational’ London Fashion Week AW24
Edgy Elegance: The AW24 Collection UnveiledDark feminine energy takes center stage as KNWLS unveils their ‘Sensational’ collection at London Fashion Week AW24. With a daring fusion of opposing fabrics and colours, KNWLS redefines punk-ish glamour, captivating audiences with effortless co-ords, washed-out leathers, and a quintessential touch of fur. Charlotte Knowles and Alexandre Arsenault presented the AW24 collection by highlighting their signature edgy, motorchic style. Concrete-grey accessories and buckled skirts add an urban edge, while fur boots infuse a playful twist, seamlessly blending modernised Y2k aesthetics with rebellious allure.
Strutting in Style: The Runway ChroniclesAgainst the backdrop of an abandoned warehouse, models command attention as they strut down the concrete runway, amplifying the dark muse aesthetic. Amidst the industrial setting, pops of colour emerge from the ensembles, providing a captivating contrast. One standout piece, a chartreuse leather co-ord, steals the spotlight with rubbed-out stitching, creating a striking juxtaposition against the white brick walls. Each garment exudes a sense of dangerous femininity, epitomising KNWLS' commitment to pushing boundaries and challenging norms.
Tresses of Temptation: The Hair StoryGlobal hairstylist Mustafa unveils the inspiration behind the mesmerising hair looks, drawing from the image of an upper-east side woman casually tying her hair after a lavish dinner, ready for a wild outing. Each hairstyle encapsulates KNWLS' motto of confidence and fearlessness, exuding an effortless glam that captivates hearts and minds alike. From loose waves to textured updos and bob style looks, the hair serves as the perfect complement to the daring ensembles, completing the narrative of dangerous femininity with finesse.
BTS film from Instagram credits: Schwarzkopf Pro Hair Lead: @mustafayanaz shares the vision and products from #sessionlabel used to achieve this look.
As usual thanks to our amazing team backstage ✨
Video by: @alexbarronhough @tomgorstfilm
In simple terms, KNWLS has knocked it out of the park with their latest collection, 'Sensational.' They're not just showcasing clothes; they're encouraging everyone to break free from the norm and express themselves fearlessly through fashion. As London Fashion Week AW24 wraps up, KNWLS stands tall as a symbol of daring style, reshaping the fashion scene as we know it.
Written by Emilija Miknyte ( Fashion PR / Writer) for a FrontRowPro_ collaboration.